Intastellar Developers
Versionv1

Microsoft Clarity and UET

Clarity (behaviour analytics, recordings, heatmaps) and UET (Microsoft Advertising conversion / remarketing) are separate products but the same rule applies: load them after the CMP and only when consent covers their purpose.

Prerequisites

  • Quickstart so Intastellar runs first.
  • Map Clarity to analytics / statistics (or your equivalent category) and UET to marketing / advertising in your consent model.

Google Tag Manager

  1. Clarity: add the Clarity tag with a trigger that fires only when analytics (or your chosen purpose) is allowed.
  2. UET: add the UET tag with a trigger that fires only when advertising / marketing consent is allowed.
  3. Do not use a single blanket “All Pages” trigger for both if your banner treats those purposes differently.

Inline scripts

If Clarity or UET is hard-coded:

  • Place snippets below window.INTA + uc.js in <head>, or inject them only after consent via your app or tag manager.
  • Avoid duplicate loaders (GTM + hard-coded).

Verify

  • Before accept: Clarity/UET network activity should match your restricted default.
  • After accept: tags should load and record as expected.

← Integrations overview

Last updated