Intastellar Developers
Versionv1

Experiments (A/B testing)

Use window.INTA.experiment to split traffic between banner variants. You can run:

  • General A/B tests for all visitors
  • Channel-specific tests by adding a channel.match rule (for example utmSource)

The machine-readable shape is described under experiment in the window.INTA JSON Schema and /schemas/window-inta.json.

Channel-specific example

<script>
  window.INTA.experiment = {
    id: "microsoft-ads-banner-test",
    channel: {
      id: "microsoft_ads",
      label: "Microsoft / Bing Ads",
      match: {
        utmSource: ["bing", "microsoft", "msads", "msn"],
      },
    },
    variants: {
      control: {
        weight: 50,
      },
      variant: {
        weight: 50,
        settings: {
          design: "overlay",
          color: "#008cb4",
          textOverridePresetId: "copy-b2b-professional",
        },
      },
    },
  };
</script>

General example

<script>
  window.INTA.experiment = {
    id: "global-banner-test",
    variants: {
      control: { weight: 50 },
      variant: {
        weight: 50,
        settings: {
          design: "overlay",
          color: "#0f766e",
        },
      },
    },
  };
</script>

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