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Google Consent Mode

Google Consent Mode lets Google tags (Analytics, Ads, etc.) adjust behaviour based on the user’s consent choices—so you can limit data collection when consent is denied while still getting aggregated / modeled insights where Google supports it.

Intastellar Consents supports Consent Mode v2 and Advanced Mode: consent updates are applied so tags do not run “wide open” before choice.

Configuration in window.INTA

Set your measurement ID so the bootstrap can align with Google tags:

window.INTA = {
  policy_link: "https://yourdomain.com/privacy-policy",
  settings: {
    // …other settings…
    gtagId: "G-XXXXXXXXXX",
  },
};

Use the full snippet from Get started. Field details: window.INTA reference.

v2 and Advanced Mode

  • v2 extends consent types (e.g. ad storage, analytics storage, ad user data, personalization) so tags map cleanly to GDPR-style categories.
  • Advanced Mode sends consent pings without cookies when the user has not consented, so Google can apply conversion modeling while identifiers stay restricted—subject to Google’s policies and your legal review.

GTM

Load the banner before tags that depend on consent. See Google Tag Manager: Consent Initialization – All pages (or your container’s equivalent), then gate other tags on consent state.

California (CCPA / CPRA)

When a visitor uses “Do Not Sell My Personal Information”, Intastellar Consents updates stored preference and updates integrations such as Google Consent Mode for future visits. Legal interpretation remains your responsibility.

Further reading

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